Mobilebet
Mobilebet contacted us in the summer of 2017 and asked us to take Mobilebet back to the brand identity they had in mind when they started, a more modern, cool and mobile experience. We presented Mobilebet’s own world, a Gotham-inspired, action packed setting featuring drifting Lamborghinis, exclusive Casino tables and the MMA Star ”The Mauler”.
Rebranding.
In order to create this world, we build a complete car drifting set from shipping containers, wrapped a Lamborghini Gallardo to Mobilebet green, built a green neon light ”M” and built a complete casino setting. We released the campaign in both Sweden and Norway in October ´17, and tests done by NEPA concluded that the campaign was a success compared to the previous concept.
Mobile-first.
Mobilebet’s communication was also lacking their most important strength; the mobile phone. So, instead of trying to add things to the live, ”real world” material, we started designing an animated world which featured the phone and interface of Mobilebet to a whole new level.
Taking a lot of inspiration from phone advertisements and the world we created in 2017, we and our friends at Goodmotion created the new look for Mobilebet’s animated world, connected it to the real world footage and released new concepts in Sweden and Norway in February, March and April of 2018.
Crew.
Client: Mobilebet
Director: Douglas Berglund
Producers:
Douglas Berglund
Crill Kristiansson
Daniel Bengtsdahl
Camera: Crill Kristiansson
Light: Michael Wahlberg
Driver + Car: Sebastian Ekman
Crane Car: Ljud o Bildmedia
Graphics: Frost Studio
Music: Neiked Music
Sound: Lillasyster Produktion